Go pink for breast cancer awareness in October

October has arrived and it’s celebrating the worldwide annual campaign to fight Breast Cancer.

Breast cancer ribbon


21st of October is wear it pink day, where people around the UK wear something pink to donate to breast cancer awareness organisations.

“Breast Cancer Now’s annual fundraising event, wear it pink, is back for its 15th year and it’s going to be pinker and more fun than ever”

“October is Breast Cancer Awareness month and on 21 October the charity is calling on everyone across the country to add a splash of pink to their outfit and raise money for life-saving breast cancer research” Lucia Hadjiconstanti from the Wear it pink PR and Celebrity Team

According to Cancer research UK “Breast cancer is cancer that starts in the breast tissue. The earlier a breast cancer is diagnosed, the easier it is likely to be treat it and the better the chance of cure.”

Every year, organisations from around the world work together to focus on the importance of breast awareness.

Some of these organisations in the UK include:

These organisations have been created to help people suffering from breast cancer.

“We are a charity that helps breast cancer patients around the world who are unable to receive medication or treatment” –  The Breast cancer care press office

According to a number of studies carried out by The breast cancer care organisation, breast cancer is the most common type of cancer in woman.

It also shows the three main factors causing the disease:

  • Gender: It is a women’s problem
  • Getting older: People that are older have a higher risk of getting the disease
  • Family history: It can be inherited from a family member.

People’s involvement

Businesses and people in the U.K are using social media platforms such as Twitter, to express their concern and make donations to different organisations.

Universities around the country have also been collecting donations from students and members of staff to send more money to different organisations and help raise awareness.

Leeds Beckett university’s team leader Lynne Morrow explains in what ways they are contributing to the annual campaign:

Many of the organisations will be planning different events to make the involvement more enjoyable and obtain more donations from the public.

These will include event such as the breast cancer care fashion show taking place in London on the 2nd of November or the selling of pink products.

Stay tuned!

By Claudia Ballester


About the Author

This article was produced by a student or students on the BA in Journalism at Leeds Beckett University.

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