The Opening of Leeds Newest Shopping Centre Victoria Gate – Expectation v Reality

victoria gate shopping centre leeds

Shoppers in Victoria Gate the day after opening

The £165m Victoria Gate has opened its doors to enthusiastic Leeds shoppers for the first time.

Victoria Gate promised shoppers “a unique and exciting addition to Leeds’ vibrant shopping scene”.

Hammerson brings a range of designer brands to Leeds including John Lewis’s biggest store outside of London. Ghost and Bailey Nelson are also opening their first boutiques outside the capital.

Thousands of shoppers flocked to the city centre for the grand opening. But was it going to meet employees and shopper’s expectations?

(Music: Nicolai Heidlas – Morning sun)

Resident of Leeds Samantha is really happy with the opening of Victoria Gate, “honestly it’s amazing, I’m chuffed with the shops its brought to Leeds”.

People are even taking to Twitter to commend the shopping centre.

There was a VIP invitation only evening on Wednesday the 19th October. The VIPs included managers from the adjacent Victoria Quarter. John Lewis’ target for this evening was a staggering £400,000. The expectations were set high.

John Lewis’ opening day target alone was £230,000. An anonymous employee told us ‘’we beat the target with takings reaching £235,000.’’

He stated how the store is undoubtedly going to be a success as it is the first in the area and stocks extensive ranges and brands that nowhere else does.

Inside John Lewis

Inside the flagship store John Lewis

Victoria Gate states how it is a great opportunity for retailers with £540m additional sales available from the surrounding catchment areas. This is partly because many of the stores are in fact, debuting in Leeds.

This will attract more people to shop in Leeds, as residents in Ilkley, Harrogate and York won’t have to travel to Manchester and afar for their favourite high quality shops.

Victoria Gate is expected to help Leeds along the way to being the premium retail destination of the North. Following on from the success of the £350m Trinity Leeds.

By Amy Irvine and Isaac Nelson


About the Author

This article was produced by a student or students on the BA in Journalism at Leeds Beckett University.

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