For the second year running, Vanarama has become MANarama in aid of Prostate Cancer
And local football teams are delighted to support the charity.
After the hugely successful campaign last time out, when over £150,000 was raised, the National League and Prostate Cancer UK have joined forces once again to stop the disease being a killer.
Daryl West, Head of Social Media and Sponsorship at Vanarama said:
“The main focus of the change to MANarama was to elude to the fact that one man dies every 45 minutes due to prostate cancer in the UK, with the main benefit being to create a movement for football fans that is based around a charity message.”
The movement was the first time a league name was ever changed during a season. As a result, it received a lot of media attention.
“We want it to become the new ‘Movember’ as a comparison. We will change the name as a month of activity to help raise money and awarness for Prostate Cancer UK,” Mr West added.
With the name change occurring for the second consecutive year, replicating last season’s success may be difficult due to the large amounts that were raised. However, according to Mr West, this is not a priority:
“It’s not a case of beating last year, it’s always a case of raising awareness and the fundraising will follow. We’d love to beat last year but whether it will or not we’ll see.
“We’ve got some tricks up our sleeves but last year was obviously unprecedented,” Mr West said.
Vinnie Jones, famed for being the hardman of the ‘Crazy Gang’, a nickname given to Wimbledon Football Club between the 1980s and 90s, is the ambassador for this year’s campaign after recently losing his wife to cancer.
“I am beyond proud to back this MANarama campaign. It combines two things which are so important to me; grassroots football and fighting cancer,” Mr Jones told the National League.
1 Man dies every 45 minutes due to Prostrate Cancer. @VinnieJones65 and Manarama are raising money to combat this illness.
I've donated to @ProstateUK , if you can, please do!
Donate 👉🏽 https://t.co/rHMKchOeQq
Let's save lives!
— Stan Collymore (@StanCollymore) September 25, 2019
Having such a high profile name within the footballing community at the forefront of the movement can only be beneficial in the long run, something that Hal Boxhall, media manager at Harrogate Town A.F.C. believes could help in raising more than last year’s £150,000 total.
“I don’t see why not. The £150,000 plus raised last year will be tough to beat, but with Vinnie Jones on board this year and plenty of new ideas I think that target will be smashed!”
Not only will the cause be great in raising awareness for prostate cancer but also for the National League itself.
“Last year’s campaign was nominated for best brand activation involving football in this year’s Football Business Awards so hopefully this time round will bring more attention to the National League and everything it has to offer,” Mr Boxhall said.
One of the key aspects to the campaign is of course increasing awareness, but improving the education for players on the disease is vital in helping reduce its fatalities.
“Absolutely, the players are more aware of it with it being around the ground and on lots of publications we put out, whether it be in the programme or on social media,” Mr Boxhall added.
The earlier you are able to spot the symptoms can increase the likelihood of survival and according to Prostate Cancer UK, four in five men are at a greater risk of prostate cancer but don’t actually know it.
The MANarama campaign is just part of what can be done in the fight against prostate cancer. If you wish to donate or want more information then visit Prostate Cancer UK.