Sainsbury’s launch #ShopForOthers to encourage more food and toy donations.
Stores across the UK now have donation bins where customers can donate food, toys and toiletries after they have finished their shop.
The Leeds store, located on the Headrow, gives the food and toiletry donations to St George’s Crypt and the toy donations go to the British Heart Foundation and Toys for Tots.
Signs can be found in stores to help customers identify which items are needed. The Priority Giving List includes food items such as tinned fruit, pasta and rice. The stores are also requesting toiletries such as toothpaste, deodorant and shower gel.
Judith Batchelar, Director of Sainsbury’s Brand, said, “If every person shopping at any supermarket this December bought one extra item – be that a can of soup or a roll-on deodorant – over 50 million products could be donated to those in need this festive season.”
Martin Barry, head of fundraising at St.George’s Crypt said, “We have been working with Sainsbury’s for a number of years now and they have supported our work. We use this for the meals that we provide here”
“As well as providing accommodation we also provide a lunchtime service which we start serving at 11am. We serve unlimited free tea and coffee and a meal to people.”
“Its people like Sainsbury’s who, via there food donations, enable us to provided this free lunchtime service. But also canned goods and non-perishables that we get donated to us as well we can use that for food parcels.”
Each day, St George’s Crypt serve 110 to 120 meals each day at their Assisi cafe. Martin Barry said, “It’s a lifeline for a lot of people.”
However, the campaign has not been met with the same enthusiasm online, with people claiming that the campaign is an advertising strategy.
One twitter user said, “Can million dollar supermarket companies stop telling me to #shopforothers when my single mother of three can barely buy food for us.”
Another said, “So it’s basically an advert for Sainsbury’s masquerading as a charitable act whereby Sainsbury’s sell more stuff making more money.”
In response to the criticism, Batchelar said, “It’s also worth noting that customers don’t have to shop in Sainsbury’s as we will be welcoming products from any other retailer placed in our collection boxes.”