Very are shaping the meaning of size diversity

Online retailer Very has trailed a new online shopping feature to promote size diversity. The new tool allows you to see how clothes will fit on real-life models sized 8, 14 and 18.

This new technology is part of the brand commitment to size diversity and will help shoppers find the correct size and fit for them.

The e-tailer will initially use the feature on their Nike and Adidas lines, since their sportswear sales have almost tripled in the last five years, making it one of the UK’s largest online sellers of sportswear.

Earlier in the year, ASOS launched a similar tool so shoppers can see what the clothes will look like on their body type before they purchase.

A woman is using her laptop and credit to card to complete an online shopping transaction.
New technology allows you to see the clothes on different sized models.

Masks and sanitiser are on the frontline of designer production

Designer brands across the world are turning their efforts to help battle Coronavirus. Prada, Gucci and Balenciaga are amongst the few that are changing their production lines to meet new medical needs.

Prada has said they will make 11,000 face masks by 6 April and Gucci has vowed to make over a million. LVMH, owners of Louis Vuitton, Dior and Fendi plan to supply the French government with over 40 million face masks.

Alongside this, perfume labels such as Givenchy are changing their production lines to make hand sanitisers, while designers such as Donatella Versace are donating money to hospitals to help tackle the virus.

Two large Prada advertisements hang on the side of a building.
Fashion houses worldwide are creating thousands of masks to tackle Coronavirus.

Laura Ashley struggles amid COVID-19

Laura Ashley is due to permanently close 70 stores across the UK. The fashion and homeware brand filed for administration after being affected by COVID-19 measures.

The company, which had a £14 million loss in 2019, are appointing Rob Lewis and Zelf Hussain of PwC to find a buyer.

Laura Ashley has previously made a number of temporary closures, but the COVID-19 pandemic has made a significant impact on the retailer.

77 of their UK stores will remain open as well as their online stores.

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