Books, films, trade names, etc

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In journalism, never use italics for titles of books, reports, newspapers, magazines, plays, films, albums, paintings one-off broadcasts, serials and series.

But always use them in academic essays.

Words in titles take initial caps except for a, and, at for, from, in, of, the, to (except in initial position or after a colon): A Tale of Two Cities, The End of the F***ing World, Line of Duty, Game of Thrones, War and Peace, Who Wants to Be a Millionaire?

For newspapers, the definite article should be regarded as part of the title only when it appears on the masthead.

Thus: The Sun and The Daily Telegraph but the News of the World.

Do not use trade names as generics – to vacuum not to Hoover; to search not to google.

Do not use the ® marks used by the owners of trade names.

Check and double-check all names of companies, organisations, businesses, etc.

Are burgers, for instance, bought at MacDonalds, Macdonald’s, McDonalds or McDonald’s?

Never use italics for the names of ships.

More from the Stylebook